Claro vs KnowBe4
KnowBe4 is a large, US-based security awareness platform with one of the deepest content libraries in the market. Claro is built specifically for Indonesian regulated industries: bilingual, compliance-mapped, and deployable on-premise.
KnowBe4 helped define the security awareness category and remains one of the most recognized platforms in the world. It offers an extensive library of training content, simulated phishing across email, voice, and text, and machine-learning features that tailor training to individual users. For large multinationals that need broad language coverage and a mature global product, it is a capable and well-supported choice.
The question for an Indonesian bank, insurer, or government body is not whether KnowBe4 is a strong product. It clearly is. The question is whether a platform designed for a global audience gives you the local depth your regulators, your auditors, and your Bahasa Indonesia speaking employees actually need. That is where the priorities diverge.
Claro is built from the ground up for the Southeast Asian market, with Indonesia first. Bahasa Indonesia is a first-class language rather than a translation layer, compliance reporting is mapped directly to OJK POJK 11/2022, UU PDP, and BSSN expectations, and the platform can run fully on-premise for organizations that cannot send employee data offshore. Simulations cover the channels local attackers actually use, including WhatsApp and voice.
If your program spans dozens of countries and English-first content is the priority, KnowBe4 is a reasonable default. If your accountability is to Indonesian regulators and your workforce learns best in their own language, Claro is designed to fit that reality without workarounds. Many teams evaluate both and choose based on where their real risk and reporting obligations sit.
Side by side
| Capability | Claro | KnowBe4 |
|---|---|---|
| Indonesia and SEA localization | Purpose-built for Indonesia and Southeast Asia, from templates and lures to the reporting language auditors expect | Global platform with content localized for many regions, not specifically tuned to Indonesian regulatory context |
| Bahasa Indonesia content | Native English and Bahasa Indonesia at parity from day one, across simulations, training, and the admin console | Supports 35+ languages including Bahasa Indonesia, with a global content library translated for local use |
| OJK, BSSN, and UU PDP reporting | Reporting mapped to OJK POJK 11/2022, UU PDP, BSSN, and ISO 27001, ready to hand to auditors and boards | Strong reporting against global frameworks; not pre-mapped to OJK, BSSN, or UU PDP specifically |
| Simulation breadth (email, vishing, WhatsApp) | Email, voice (vishing), and WhatsApp phishing simulation, plus a GrapeJS template and landing-page builder | Broad simulation across email, voice, and text, backed by a very large template library |
| Training modules | Built-in micro-module training, just-in-time awareness pages, and gamification that reward secure behavior | One of the largest training content libraries in the industry, with adaptive and role-based delivery |
| Risk scoring | Per-tenant, per-user risk scoring that ties simulation, reporting, and training outcomes into one view | Risk scoring and analytics including its well-known Phish-prone Percentage metric |
| Deployment (on-prem or SaaS) | On-premise or SaaS on the same codebase, so regulated teams can keep data inside their own environment | Delivered primarily as SaaS from its global cloud |
| Pricing transparency | Straightforward pricing discussed directly with our Southeast Asia team, sized to your headcount | Tiered subscription pricing, typically arranged through sales or partners |
| Support and onboarding | Southeast Asia based team, in-region timezone, and hands-on onboarding in English or Bahasa Indonesia | Large global support organization, primarily aligned to US and EU coverage |
Why teams in Indonesia choose Claro
Built for Indonesian regulators
Reporting and control mapping are designed around OJK, UU PDP, and BSSN, so your evidence speaks the language your auditors already use. You spend less time reshaping global reports into local formats and more time acting on the findings.
Bahasa Indonesia at parity
Every simulation, module, and screen ships in natural Bahasa Indonesia, not a translated afterthought, so awareness lands with every employee. Layouts are built to handle the longer strings Bahasa Indonesia often needs, so nothing looks bolted on.
On-premise when you need it
Keep all employee and simulation data inside your own environment, the deployment model many Indonesian banks and agencies require. The same codebase powers both on-premise and SaaS, so you are never on a lesser version.
Channels that match local attacks
WhatsApp and voice simulation reflect how attackers actually reach staff in Indonesia, alongside email. Training your people on the channels they really face makes the program measurably more relevant.
One connected platform
Simulation, training, reporting, and per-user risk scoring live in a single system, so you are not stitching modules together. Failed simulations flow straight into targeted training and awareness without manual handoffs.
In-region team
Onboarding, support, and roadmap conversations happen in your timezone, with people who understand the local market. You get answers during your working day, not the next one.
This comparison reflects Claro's understanding of publicly available information as of 2026 and our own product. Competitor capabilities change over time, so verify current details with each vendor. All trademarks belong to their respective owners.
Frequently asked questions
Yes. Claro was designed specifically for Indonesian regulated industries, with OJK, UU PDP, and BSSN reporting, native Bahasa Indonesia, and an on-premise option. For teams whose primary accountability is to Indonesian regulators, that focus is the main reason to consider Claro over a global platform.
Ready to compare in your own environment?
Our team can run a tailored walkthrough against your requirements.
Request a demo