Claro vs Hoxhunt
Hoxhunt is a behavior-change platform known for gamified, adaptive phishing training and high engagement. Claro is an Indonesia-first human-risk platform: bilingual, compliance-mapped, multi-channel, and deployable on-premise.
Hoxhunt has built a strong reputation around behavior change. Its platform uses AI and behavioral science to create individual learning paths, sends personalized simulations roughly every couple of weeks, and rewards employees with points and leaderboards for reporting threats. That gamified model drives engagement rates well above traditional training, and it supports users across many countries and languages.
Claro shares that philosophy. We believe security programs should change behavior, not just record training completion, which is why gamification, just-in-time awareness, and per-user risk scoring are core to the product. The difference is focus: Hoxhunt is a global behavior-change specialist, while Claro is built specifically for the Indonesian and Southeast Asian regulatory context.
For Indonesian banks, insurers, and public bodies, that context matters. Claro ships native Bahasa Indonesia, maps reporting to OJK POJK 11/2022, UU PDP, and BSSN, and can run entirely on-premise. It also simulates the channels local attackers use most, including WhatsApp and voice, alongside email, and pairs simulation with built-in micro-module training.
If your priority is a global, engagement-led behavior-change program and local compliance is secondary, Hoxhunt is an excellent platform. If you need that same behavior-change mindset combined with Indonesian compliance reporting, Bahasa Indonesia at parity, and on-premise deployment, Claro is designed for exactly that.
Side by side
| Capability | Claro | Hoxhunt |
|---|---|---|
| Indonesia and SEA localization | Purpose-built for Indonesia and Southeast Asia, from templates and lures to the reporting language auditors expect | Global behavior-change platform; strong worldwide, not specifically tuned to Indonesian regulation |
| Bahasa Indonesia content | Native English and Bahasa Indonesia at parity from day one, across simulations, training, and the admin console | Supports 30+ languages including Bahasa Indonesia across its adaptive training |
| OJK, BSSN, and UU PDP reporting | Reporting mapped to OJK POJK 11/2022, UU PDP, BSSN, and ISO 27001, ready to hand to auditors and boards | Behavior and risk analytics; not pre-mapped to OJK, BSSN, or UU PDP specifically |
| Simulation breadth (email, vishing, WhatsApp) | Email, voice (vishing), and WhatsApp phishing simulation, plus a GrapeJS template and landing-page builder | Highly refined adaptive email phishing simulation with strong personalization |
| Training modules | Built-in micro-module training, just-in-time awareness pages, and gamification that reward secure behavior | Individual learning paths and gamified micro-training focused on measurable behavior change |
| Risk scoring | Per-tenant, per-user risk scoring that ties simulation, reporting, and training outcomes into one view | Mature per-user risk and behavior scoring, a core strength of the platform |
| Deployment (on-prem or SaaS) | On-premise or SaaS on the same codebase, so regulated teams can keep data inside their own environment | Delivered as SaaS |
| Pricing transparency | Straightforward pricing discussed directly with our Southeast Asia team, sized to your headcount | Subscription pricing arranged through sales |
| Support and onboarding | Southeast Asia based team, in-region timezone, and hands-on onboarding in English or Bahasa Indonesia | Global support organization spanning many countries |
Why teams in Indonesia choose Claro
Same behavior-change belief
Claro also measures real behavior, not just completion, with gamification and per-user risk scoring at its core. The goal is fewer risky clicks over time, not a higher training-finished number.
Indonesian compliance built in
Reporting maps to OJK POJK 11/2022, UU PDP, and BSSN, so auditors and boards get evidence in the format they expect. Your behavior-change program doubles as your compliance record.
Bahasa Indonesia at parity
Training and simulations are native in Bahasa Indonesia, not translated, so engagement holds across the whole workforce. Local employees learn in the language they actually think in.
More attack channels
Beyond email, Claro simulates WhatsApp and voice, the vectors local attackers actually use. That breadth keeps the training honest about how staff are really approached.
On-premise option
Run everything inside your own environment when data residency is a regulatory requirement. Most global behavior-change platforms are SaaS only, which rules them out for some banks.
Simulation to training in one flow
Failed simulations trigger just-in-time awareness and micro-modules automatically, closing the loop inside one platform. There is no separate tool to wire up for remediation.
This comparison reflects Claro's understanding of publicly available information as of 2026 and our own product. Competitor capabilities change over time, so verify current details with each vendor. All trademarks belong to their respective owners.
Frequently asked questions
Yes. Claro shares Hoxhunt's focus on behavior change and gamification, but adds Indonesian compliance reporting, native Bahasa Indonesia, WhatsApp and voice simulation, and on-premise deployment. For teams accountable to Indonesian regulators, that combination is the main reason to choose Claro.
Ready to compare in your own environment?
Our team can run a tailored walkthrough against your requirements.
Request a demo